Services
Whether you are an independent hotel, a member of a hotel representation ‘soft brand’ or part of a fully branded hotel chain, we can help you design a complete distribution and marketing strategy, or simply advise on one specific aspect of your online distribution.
Areas we can advise you on include:
Channel Management – What tools are available to update all the different distribution channels? How do I work with the OTA extranets directly or do I have to go via a chain or hotel representation company? How do I get an XML interface with tour operators?
Booking Engines – What is the best way to process bookings from my website? How do I sell other services, such as restaurant, spa and meeting facilities on my website and related portals?
Website Design and Hosting – How can I improve my website? What content should I be providing? How do I get good copy written in different languages? Am I adopting all that web3.0 has to offer? How do I design a site workflow that will improve conversion? Where can I find website design and hosting resource that understands hotels?
Search Engine Optimisation and Online Marketing – How do I increase visitors to my website? How do I convert visitors to buyers? How can I improve my search engine rankings? How do I run an online marketing campaign? How can I improve the quality of visitors to my website? How can I build loyalty on my site?
Sales Force Automation - How can I make life easier for hotel sales teams so that sales people can spend more time selling? How can I match contract performance to actual production? How can I store client revenue targets, activity plans and production data in one place? How can I automatically receive prompts to re-contact leads from lost or denied business?
Travel Agent Consortia RFP Management – Who are the major players in the travel agent world and how do I do business with them? How do I submit my rates to the travel agency programmes? How can I automatically manage every aspect of contracting from the initial bid through to rate acceptance and loading into the CRS?
Conference and Meetings Business – How can I get more of this business online? How can I display my meetings facilities and make them bookable online? How do I get my hotel included in online RFP’s? How do I get my hotel listed on the various meeting facility websites?
Market and Competitor Intelligence –How can I monitor my competitors’ rate strategy and take quick steps? Where can I receive actionable reports so that I stay ahead of the market? What market share do I have compared to my competitors? How do my customers perceive my brand and what are they willing to pay for it? What intelligence can I access to measure brand leakage for my hotel as well as competitor set brands? What links can I make between employee performance and guest experience?
We have the answers to all of these questions. For more information please contact us.
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