Market Intelligence
In these challenging times, it is even more important that, after you have attracted new customers to your hotel, you then retain them. This means understanding how your hotel compares to your competition, both in terms of rate and product/customer experience.
At Wigmas we can help you find out this valuable information by recommending specifically designed, web-based software products.
Checker Software
Competitive monitoring allows you to design a coherent rate strategy and set truly competitive rates. “Checker” software monitors your competitors' websites as well as third-party internet portals and presents current competitive pricing information on a single, easy to understand screen.
This solution provides vital data to evaluate your day-to day positioning compared with your competitors. You can now establish the best rates, capturing more online bookings at the maximum profit possible. You are able to facilitate the work of your revenue managers and make the best, most informed decisions.
Customer Experience Management (CEM) Software
Using web-based customer surveys, CEM software allows you to understand trends in your customer satisfaction and then compare your company’s performance against competitors and other highly ranked brands. Areas of interest may include:
- Brand Leakage - Evaluate the brand-switching habits of your customers. Track who remains loyal, switches to another brand or tries another brand and then switches back.
- Loyalty Program Effectiveness - Find out the impact a brand's loyalty program has on attracting new business and encouraging repeat visits.
- Website Satisfaction - Track guest satisfaction with their online reservation experience across brands and over time.
- Price Premium - Learn how much guests are willing to pay before switching brands.
For more information please contact us.
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