Channel Management
With the number of online travel agencies (OTA’s) increasing all the time, as well as all the traditional channels such as the GDS to update, keeping all your rates and information constantly updated can be a very time-consuming task. Taking into account the complex systems of commissions and mark ups involved with each channel, the risk of error is also very high.
And what about the important issue of rate parity? Research shows that inconsistent pricing across different websites leads to lost bookings.
The key is to find the right tools to simplify your extranet pricing and availability process. You need something that will automatically calculate and distribute your rates, and you need a user-friendly interface that will work with your existing Property Management System.
Channel management tools automatically update your rates and availability on all the websites that distribute your hotel (Expedia, Lastminute, Booking.com, Venere etc). No more tedious manual entering of information on all individual websites. You simply enter your data into the tool and it automatically updates all the chosen third party websites as well as your Booking Engine and the GDS. And if you choose to apply rate parity this can be done automatically.
The result will be a significant reduction in time spent on error-prone manual processes. You will be saving both time and money as well as enhancing your revenue potential.
At Wigmas, we have in-depth knowledge of the various tools available and can help you find the system that will work best for you. We can also advise you on how to deal directly with the OTA extranets, eliminating additional commission paid to any intermediaries.
Please contact us for more information.
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